HEINEKEN - PROJECT CONSULTANCY & BLOCKCHAIN
Our team engaged in a university-sponsored consultancy project in collaboration with Heineken NL to address a critical business challenge: combatting the illicit trade of Heineken bottles, which posed threats to both sales and brand reputation.
Leveraging blockchain technology we devised an innovative solution to track and trace smuggled bottles, harnessing the capabilities of blockchain to safeguard Heineken's integrity and market presence.
Our Solution
By scanning a QR code on the Heineken's bottle, consumers are able to check its entire supply journey, allowing for maximum transparency and safety. Thanks to the data being safely stored on the blockchain, it is impossible for anyone to tamper this information.
Our proposal was then adopted by Accenture for implementation
RESULTS:
*We proposed to specifically partner up with VeChain, a renowned smart contract blockchain, known for its enterprise supply chain product that traces shipped goods.