DAVIDE

HEINEKEN - PROJECT CONSULTANCY & BLOCKCHAIN

Our team engaged in a university-sponsored consultancy project in collaboration with Heineken NL to address a critical business challenge: combatting the illicit trade of Heineken bottles, which posed threats to both sales and brand reputation.

Leveraging blockchain technology we devised an innovative solution to track and trace smuggled bottles, harnessing the capabilities of blockchain to safeguard Heineken's integrity and market presence.

Our Solution

By scanning a QR code on the Heineken's bottle, consumers are able to check its entire supply journey, allowing for maximum transparency and safety. Thanks to the data being safely stored on the blockchain, it is impossible for anyone to tamper this information.

Our proposal was then adopted by Accenture for implementation

RESULTS:

Enhanced Traceability: Blockchain technology offers unparalleled traceability capabilities, allowing Heineken to track the movement of its products from production to the final consumer.*

Tax Loss Mitigation: Implementing blockchain solutions provides real-time insights to authorities, minimizing excise duty tax losses and ensuring regulatory compliance.

IP Rights Protection: Utilizing blockchain authentication features safeguards Heineken's brand integrity, preventing counterfeit products and reducing revenue loss.

Consumer Safety Promotion: Blockchain enables tamper-evident packaging and digital authentication, empowering consumers to verify product authenticity, enhancing trust.

Criminal Activity Disruption: Leveraging blockchain, Heineken disrupts illicit supply chains, aiding in the identification and prosecution of perpetrators, and combating organized crime networks.

*We proposed to specifically partner up with VeChain, a renowned smart contract blockchain, known for its enterprise supply chain product that traces shipped goods.